We denounce with righteous indignation.
By Jhon Smith. May 24th, 2020
They held great influence over establishing design standards for upcoming generations of artists, particular those after World War I when cultural attitudes were changing worldwide
It is vital at the outset to distinguish betweendesign historyand thehistory of design. It is unfortunate that the same words ‘design’ and ‘history’ have to be employed, albeit in a different order, to refer to different things. In other fields the problem does not arise: the science of astronomy is clearly distinct from what it studies: the universe.
Chromolithography also opened new doors for advertising.
Perhaps its greatest legacy was stylistic innovation, such as cubism. And as a group of professional artists working together, they held great influence over establishing design standards for upcoming generations of artists, particular those after World War I when cultural attitudes were changing worldwide. The work done at the Wiener Werkstätte set the stage for the popular Bauhaus and Art Deco styles that soon followed.
While used primarily for recreating paintings for home decor.
Brands were now able to use a lot of the familiar marketing tools we know today, such as characteristic color schemes and building emotional connections through slice-of-life scenes. Before, visuals were stilted by the tech of the time (see the ink blot coranto image in the previous section) and prioritized basic clarity instead of touching on complex emotions. But chromolithography enabled some degree of realism, allowing advertising to capitalize on attractive models, fashions of the day and artistic usage of colors.
It seems like humans have always had an inherent drive towards art, evidenced by the early cave paintings dating back to prehistoric times. Subjects vary from animals to hand imprints to events like hunting, and they’ve been found all over the world (Australia, Spain, Indonesia, France, Argentina, just to name a few). Historians debate the fine details as to who these were meant to communicate with (whether each other or their gods), but one thing that’s clear is, right from the start, humanity displayed a knack for communicating with visuals.
Evidenced by the early cave paintings dating back to prehistoric times. Subjects vary from animals to hand imprints to events like hunting, and they’ve been found all over the world (Australia, Spain, Indonesia, France, Argentina, just to name a few). Historians debate the fine details as to who these were meant to communicate with (whether each other or their gods), but one thing that’s clear is, right from the start, humanity displayed a knack for communicating with visuals.they held great influence over establishing design standards for upcoming generations of artists
Summary
With the advent of the printing press in Europe, humanity was able to recreate text, art and design on a massive scale, and for relatively cheap. The ancestors of modern companies—also on the rise—soon took notice of how such visuals could affect shopping behaviors and increase profits, thus modern graphic design was born.
